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· You or Your Company Profile
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by Christine & Dennis Broome

The 4R's of Doing Business

One RESOURCE

One RESOLUTION

One RESPONSIBILITY

Reduces REDUNDANCIES

A Vehicle to Drive Sales / Production

Prerequisites in starting a Business

Product to Sell / Manufacture
Product to Sell / Manufacture
Price Lists	Electronic Interactive Media
Catalogues	Presentations
World Wide Web	Employee Evaluations
Flyers / Pamphlets / Brochures	Training Manuals

These Resources come from

Your Inventory - Stock / Manufacturing
Your Inventory - Stock / Manufacturing
Product Image	B2B (Business to Business)
Pricing	B2C (Business to Consumers)

RESOLUTION

Common Factor
Your Inventory
Product Images
Pricing
Costing

REDUNDANCIES

Common Factor

DATABASE driven	Same INFORMATION utilized by different vehicles
One RESOURCE reduces Redundancies

RESPONSIBILITY

Have only ONE DATABASE for:
Have only ONE DATABASE for:
Price Lists	Electronic Interactive Media
Catalogues	Presentations
World Wide Web	Employee Evaluations
Flyers / Pamphlets / Brochures	Training Manuals

REDUNDANCIES

To Proofread Numerous Media

Redundant to update each media One RESOURCE removes INCONSISTENCIES Multiple Product Descriptions Corporate Message

Who Controls Your Information?